5 ad scripts. A full VSL script. A 7-email nurture sequence. A complete private coaching page rewrite. All built from research into your business, your market, and your offer stack.
You have built the largest contractor coaching community in the world. 60,000 YouTube subscribers. Over 1,000 podcast episodes. An HGTV show. Two published books. Thousands of contractors coached.
And your $2,970 enrollment page has no video on it.
That gap between how good you are on camera and how your products actually sell online is exactly the kind of thing we build for. So we did. A full VSL script, segmented ad scripts for every tier of your offer stack, a nurture sequence bridging free book opt-ins to paid enrollment, and a complete rewrite of your private coaching page.
Everything below is yours. Built specifically for The Contractor Fight. Nobody else can use any of it.
4 gaps identified. 4 deliverables built. Each one based on what we actually found in your business, not a template.
Contractor Business School is your primary enrollment product at $2,970/year. The sales page at thecontractorfight.com/school is entirely text-based. No video. No VSL. No walkthrough.
You have hosted a show on HGTV. You have 60,000+ YouTube subscribers. Over 1,000 podcast episodes. You are one of the most natural on-camera people in the contractor coaching space. Yet the page selling your primary product has zero video.
What this costs you: Text-only sales pages convert at roughly half the rate of pages with a well-scripted video. For a $2,970 product targeting skeptical contractors, video builds trust faster than any headline. Every month without a VSL is leaving conversions on the table.
The fix: A full 12-minute VSL script for CBS. Problem-agitation-solution framework. Opens with the contractor pain state. Builds through your credibility. Closes with enrollment CTA. You film it once. It sells for you 24/7. The complete script is in the VSL deliverable below.
Your Facebook Pixel (ID: 207806900411712) is active across your homepage, /school/, /coaching/, /foundations/, and /business-coach-for-contractors/. You are running paid traffic. GTM is active site-wide. Ontraport handles your funnels.
You have 5 distinct offer tiers: Foundations, standalone courses, CBS ($2,970), Battleground (waitlisted), and Private Coaching ($15K/day). Each targets a different buyer at a different stage.
What this costs you: Running the same creative to all segments means you are paying to show the wrong message to the wrong person. A contractor doing $120K needs a completely different message than one doing $2M. Generic creative gets lost.
The fix: 5 video ad scripts, each targeting a specific buyer stage. Cold traffic to free training. Warm traffic to CBS. Retargeting for Battleground waitlist. Each written in your voice. The complete scripts are in the Ad Creative deliverable below.
You offer "Winning the Contractor Fight" as a free book lead magnet. It feeds into Ontraport. The gap between downloading a free book and enrolling at $2,970 is massive. That gap needs a bridge.
What this costs you: Every free book download that does not convert is a lead you already paid to acquire producing zero revenue. The longer the silence between opt-in and enrollment pitch, the colder the lead gets.
The fix: A 7-email sequence starting at book delivery and ending at CBS enrollment. Case studies. Quick wins. Mindset shifts. Social proof. All ready to drop into Ontraport. The full sequence is in the Email deliverable below.
Your private coaching page sells a $15,000/day service. The page has zero testimonials, zero case studies, zero video, and an explicit disclaimer saying you cannot guarantee results. It is an application form with almost nothing above it.
What this costs you: At $15K/day, this is your highest-ticket offer. Every qualified lead who lands on this page and leaves without applying is a potential $15K-$50K lost. The page needs to work harder.
The fix: Complete rewritten sales page copy. Authority framing. Before/after transformation language from your member results. Objection handling. Clean application CTA. Paste it into Elementor. The full copy is in the Sales Page deliverable below.
5 scripts. Each targets a different buyer stage with a different hook. Written in your voice using your themes. Ready to film.
Target: Contractors under $350K. Working 60+ hours and still broke.
CTA: Free training opt-in
Format: Direct to camera, 60-90 seconds
"You are running a contracting business and making less per hour than the kid at Chick-fil-A."
Body"I know because I did it. I ran a painting company and lost $17,000 on a single job. One contract nearly ended everything.
Here is the math nobody wants to talk about. You bid a job at $30,000. Materials cost you $12,000. Your two guys cost you $8,000. Fuel, insurance, dump fees, that is another $3,000. You just made $7,000 on a job that took three weeks.
$7,000 divided by the 180 hours you put in? That is $38 an hour. Before taxes. Before the callback. Before your wife asks why you missed another dinner.
Most contractors I work with are running at 20-25% gross margins. That is a slow death. You need 50%. And you can get there without raising your prices by 50%. You just need to understand the math differently.
I put together a free training that walks through exactly how to price for 50% gross profit. No theory. No motivation. Just the numbers."
CTA"Link is right here. Takes 30 minutes. You will never price a job the same way again."
Target: Contractors doing $500K-$1M growing only through referrals.
CTA: CBS enrollment
Format: Direct to camera, 75-90 seconds
"Referrals are the best lead source you will ever have. They are also going to keep you stuck forever."
Body"I am not telling you to stop taking referrals. Take every single one.
But here is what happens when referrals are your ONLY lead source. January is slow? You just sit there. Your best referral partner retires? You lose 40% of your pipeline overnight. You want to grow from $800K to $2M? Referrals do not scale on demand.
You need a second channel. Something that runs every week whether you have a great month or a terrible month.
That is what Contractor Business School is built for. We teach you how to fill your sales calendar without depending on one source. Marketing systems. Sales training. The whole machine.
Anthony went from $300K to $2.5M in 12 months. Derek went from $500K to $2.5M. Micah went from $476K to $5.5M in five years. These are real contractors, not internet marketers.
CBS is $297 a month or $2,970 for the year. You get monthly Q&A calls with me, sales training, and the complete system."
CTA"Link is below. Enrollment is open right now."
Target: Contractors who suspect they are falling behind.
CTA: Free training opt-in
Format: Direct to camera, 45-60 seconds
"Your competitor just hired a sales trainer. Did you know that?"
Body"While you were out bidding jobs for free, your competitor learned how to close at 60% instead of 30%. They stopped giving free estimates. They started charging for their expertise. And they raised their prices by 40%.
Same market. Same clients. Same zip code. One of you is building a business. The other is building a job.
I have trained thousands of contractors to sell differently. Not pushy. Not slimy. Just confident. You learn the math, you learn the conversation, and you stop leaving money on the table at every single appointment.
The free training covers all of it."
CTA"Link is below. 30 minutes. Watch it tonight."
Target: CBS members or warm leads ready for higher-level coaching.
CTA: Battleground waitlist
Format: Direct to camera, 60-75 seconds
"What happens when a contractor hits $1M and still feels stuck?"
Body"You figured out pricing. You learned how to sell. You hired a crew. And now you are stuck at a new ceiling.
$1M is not the finish line. It is where the real problems start. Hiring. Delegation. Systems. Leadership. The stuff that got you here will not get you there.
Battleground is for contractors who have built a solid foundation and need the next level. Weekly coaching. Sales training from people who have done it. A room full of contractors who are playing at the same level you are.
We open the doors once a year. If you want in when we do, get on the waitlist now.
The contractors in Battleground went from $120K to $1.2M. From $700K to $2.5M. From $275K to $912K. This is not theory. This is what happens when you put the right people in the right room."
CTA"Waitlist link is below. Get your name on it."
Target: Broad cold audience in the trades space.
CTA: Free book or free training
Format: Direct to camera, 45-60 seconds
"60,000 contractors follow this channel. Here is why."
Body"Seven years ago I started making videos because I was tired of watching good tradesmen run terrible businesses.
Guys who could build anything. Frame a house. Tile a bathroom. Lay a patio that would last 40 years. But could not figure out how to make money doing it.
So I started teaching the business side. Pricing. Sales. Marketing. How to stop being the cheapest option and start being the most confident one.
1,000 podcast episodes later, we have contractors going from $300K to $2.5M. From $120K to $1.2M. These are painters, remodelers, landscapers, concrete guys. Regular people who learned how to run their business like an actual business.
If you are a contractor and you have never heard of The Contractor Fight, start here."
CTA"Free book link is below. Or go straight to the free training. Either one will change how you think about your business."
A full video sales letter script for the CBS enrollment page. Problem-agitation-solution framework. Estimated runtime: 12-15 minutes. Film it once. It sells for you every day.
"Let me tell you about a contractor named Anthony.
Two years ago Anthony was running a small contracting business. Revenue: $300,000 a year. Working 60-hour weeks. Taking every job that came in because he could not afford to say no.
Today his company does $2.5 million. Same trade. Same market. Same guy.
The only thing that changed was what he knew about running a business.
This is Contractor Business School. And in the next 12 minutes I am going to show you exactly what Anthony learned, what hundreds of other contractors have learned, and how you can do the same thing."
"Here is what most contractors get wrong.
You are incredible at your trade. You can build, install, repair, and create things that most people cannot even conceptualize. You spent years learning how to do the work.
But nobody taught you the business.
Nobody taught you how to price a job so you actually make money after materials, labor, insurance, fuel, callbacks, and the 47 other costs that eat into every project.
Nobody taught you how to sell without feeling like a used car salesman.
Nobody taught you how to market your business so you are not sitting by the phone in January hoping someone calls.
So here is what happens. You work 12-hour days. You take jobs you should not take. You bid against three other guys and the lowest price wins. You make $80,000 a year working harder than anyone you know.
And you start to wonder if you made the wrong choice.
I know because I lived it. I ran a painting company and lost $17,000 on a single contract. I know what it feels like to be good at the work and terrible at the business.
That is why I built The Contractor Fight. And that is why I built Contractor Business School."
"Let me make this worse for a second.
While you are out giving free estimates and bidding against the cheapest guy in town, your market is changing.
Your competitors are raising their prices and getting away with it. They are closing at 50-60% instead of your 20%. They are booked out three months while you are scrambling for next week.
The gap between contractors who figure out the business side and contractors who do not is getting wider every year.
Five years from now, there will be two kinds of contractors. The ones who charge what they are worth and run a real business. And the ones who are still working weekends, underbidding, and blaming the economy.
Which one do you want to be?"
"Contractor Business School is a 12-month program built specifically for home improvement contractors.
It is not a generic business course. It is not motivational fluff. It is the exact system that has helped contractors go from $300K to $2.5M, from $476K to $5.5M, from $350K to $1.2M.
Here is what you get.
Training videos on pricing, sales, marketing, customer experience, mindset, and accounting. Every module is broken into bite-sized pieces. You can watch them between jobs. No 3-hour lectures.
Monthly Q&A calls with me where you bring your real problems and we solve them live. Your pricing question. Your difficult client. Your hiring issue. Real answers in real time.
Monthly Sales Assassin Training calls with our coaches. You learn the Shin-Fu Sales System. A sales method built specifically for contractors. Not for SaaS companies. Not for realtors. For contractors.
Weekly motivational SMS messages from me. Because some weeks you just need someone to remind you why you started.
PDF handouts, checklists, and spreadsheets you can use in your business today. Not theory. Tools.
All of it. For $297 a month. Or $2,970 for the full year."
"This is not a new program. We have been doing this since 2017.
Anthony went from $300,000 to $2.5 million in 12 months. Not by working twice as hard. By pricing right and selling differently.
Micah went from $476,000 to $5.5 million in five years. He went from a one-man operation to a real company.
Mike went from $350K to $765K to $1.2 million in two years. He stopped giving free estimates and started charging what he was worth.
Derek went from $500,000 to $2.5 million in 12 months. Same trade. Same market. Different approach.
These are not outliers. These are the results that happen when you learn the business side of contracting.
I have hosted a show on HGTV. I have written two books. I have recorded over 1,000 podcast episodes. I have built a community of 60,000 contractors. This is all I do.
But more importantly, I grew up in this. My dad was a tile guy. My uncle and grandfather were painters. I joined the Marines, came back, and started a painting business. I have been on your side of this conversation.
Everything in CBS comes from that experience. Not textbook theory. Real lessons from running a real contracting business."
"Let me make this simple.
Contractor Business School costs $297 a month or $2,970 for the full year.
That is less than most contractors spend on fuel in a month.
Here is what you are getting:
Dozens of hours of training videos. Monthly Q&A calls with me. Monthly sales training calls. Weekly text messages. Checklists, spreadsheets, and tools you can use in your business today.
If you are doing $300K right now and this helps you get to $500K, that is $200,000 in additional revenue. For $2,970.
If you are doing $500K and this helps you hit $1M, you just doubled your business for the cost of a set of power tools.
The math is not complicated."
"If you are a contractor and you are tired of being the hardest worker in the room with the smallest bank account, this is built for you.
If you are tired of giving free estimates to people who are going to pick the cheapest bid anyway, this is built for you.
If you want to learn how to price for 50% gross profit, fill your sales calendar, and actually run your business like a business, this is built for you.
Click the button below. Enrollment is open right now. You can start today.
And if you are not sure, go listen to the podcast. Go watch the YouTube videos. Go read the book. I have given away thousands of hours of free content because I want you to know exactly who I am before you spend a dollar.
But if you are ready to move, CBS is where you start."
This sequence starts when someone opts in for the free copy of "Winning the Contractor Fight." It bridges the gap from free book download to CBS enrollment at $2,970. Drop these straight into Ontraport.
Subject: Your book is here
Your copy of Winning the Contractor Fight is attached/linked below.
Before you read the whole thing, flip to the section on pricing. That one chapter has changed how thousands of contractors bid jobs.
Here is the short version: if your gross margins are below 50%, you are slowly going broke. Most contractors I talk to are running at 20-30%. That means after materials, labor, and overhead, you are keeping pennies.
The book walks through exactly how to fix that.
Read the pricing section first. Apply it to your next bid. Then come back and tell me what happened.
Subject: The one thing most contractors get wrong
You know what separates a $300K contractor from a $2M contractor?
It is not the quality of their work. It is not their years of experience. It is not their tools or their truck.
It is whether they know their numbers.
Most contractors I work with cannot tell me their gross profit margin. They cannot tell me their close rate. They cannot tell me their average job size. They are running a business on gut feeling.
Tom Reber built Contractor Business School specifically to fix this. Pricing for 50% gross profit. Knowing your break-even point. Understanding which jobs make you money and which ones lose it.
If you read Chapter 3 of the book, you got a taste of it. CBS is where you go deep.
Subject: From $300K to $2.5M
Anthony was doing $300,000 a year. Working every day. Taking every job.
Then he joined Contractor Business School.
He learned how to price jobs at 50% gross profit instead of 25%. He learned how to sell without being the cheapest bid. He learned how to build a sales system that does not depend on referrals.
Twelve months later his company did $2.5 million.
He did not change trades. He did not move markets. He did not hire a massive team. He changed how he ran his business.
This is what CBS does. It teaches you the business skills your trade school never covered.
If the book opened your eyes to what is possible, CBS is where you go to actually do it.
Subject: Referrals will keep you stuck
This is going to sound counterintuitive.
Referrals are your best leads. Highest close rate. Lowest cost. Best clients.
But if referrals are your ONLY lead source, you have a business that you do not control. January is slow? Nothing you can do. Your best referral partner retires? You just lost half your pipeline.
Contractors Business School teaches a system for generating leads on demand. Marketing. Sales. Follow-up. A complete machine that runs alongside your referrals.
You keep the referrals. You add a second channel. Now you control your growth instead of waiting for the phone to ring.
Subject: Stop giving free estimates
You drive 45 minutes to a job site. You spend 2 hours measuring, planning, and talking to the homeowner. You go home and spend another hour putting together a detailed estimate.
Then they ghost you. Or they pick the cheapest bid.
You just donated 4 hours of your life to someone who was never going to hire you.
In CBS, Tom teaches the Shin-Fu Sales System. It is a way to control the sales conversation so you stop wasting time on tire kickers and start closing the jobs you actually want.
Members report close rates jumping from 20% to 50-60%. That is not a small improvement. That is the difference between scrambling for work and being booked out.
Subject: These are real numbers
I am just going to let the results speak.
Anthony: $300K to $2.5M in 12 months
Micah: $476K to $5.5M in 5 years
Mike: $350K to $765K to $1.2M in 2 years
Derek: $500K to $2.5M in 12 months
These are contractors. Painters, remodelers, landscapers. Regular people who learned how to run their business differently.
Tom Reber has been teaching this since 2017. HGTV host. 1,000+ podcast episodes. Two published books. 60,000 contractors following his work.
CBS is $297/month or $2,970 for the year. Monthly coaching calls. Sales training. Complete business education.
Subject: Two types of contractors
There are two types of contractors.
The first type reads the book. Thinks "that makes sense." Goes back to doing everything the same way. Next year looks identical to this year.
The second type reads the book. Sees the gap between where they are and where they could be. And takes the step to close it.
CBS is that step. $297 a month to learn pricing, sales, marketing, and systems from someone who has helped thousands of contractors build real businesses.
This is the last email I will send about it. The book is yours to keep. Use it however you want.
But if you are the second type, enrollment is open right now.
Complete replacement copy for thecontractorfight.com/private-coaching. Paste it into Elementor. It is ready.
Private 1-on-1 Coaching with Tom Reber
HeadlineOne Day. Your Business. Every Answer You Need.
SubheadlineTom Reber has coached thousands of contractors, hosted an HGTV show, and built The Contractor Fight into the largest contractor coaching community in the world. Now you get him for a full day. Just you and him. In person. In Colorado Springs.
You fly to Colorado Springs. Tom picks you up. For the next 8 hours, the only business that exists is yours.
No group calls. No shared attention. No waiting for your turn to ask a question.
This is you and Tom at a table with your P&L, your sales process, your marketing, your team problems, and your growth plan. Every question gets answered. Every bottleneck gets diagnosed. Every decision gets a clear path forward.
Here is what is included:
Private coaching is for contractors who have already built something real and need to break through to the next level.
You are doing $1M+ in revenue but your margins are thin and your time is gone. You have a team but you are still the bottleneck. You have hit a ceiling and you are not sure what is holding you back.
Or you are at $500K and you know you could be at $2M but every time you try to grow, something breaks.
This is not a place to start from zero. CBS and Battleground are built for that. This is for the contractor who needs answers that only come from sitting across the table from someone who has seen hundreds of businesses just like yours.
Anthony was doing $300K. After working with Tom and implementing the system, he hit $2.5M in 12 months. Pricing was the first fix. Sales process was the second. Marketing system was the third.
Derek was stuck at $500K. Same story. Hit $2.5M within a year. Not by working harder. By understanding which levers to pull and in what order.
Mike went from $350K to $765K to $1.2M in two years. He stopped giving free estimates and started qualifying every prospect before showing up.
These contractors all went through the same process. Sit down. Diagnose the bottleneck. Fix the numbers. Fix the sales process. Build the marketing system. Execute.
That is what the day is for.
Tom Reber grew up in a family of tradesmen. His dad was a tile contractor. His uncle and grandfather were painters. He joined the Marines, came home, and started a painting business.
He lost $17,000 on one contract. Nearly went under. Then figured out the business side.
Since 2017 he has built The Contractor Fight into the largest contractor coaching community in the world. 60,000 YouTube subscribers. Over 1,000 podcast episodes. Two published books. A show on HGTV.
He is not a business coach who happened to pick contractors as a niche. He is a contractor who became a coach because he lived every problem you are facing right now.
Private coaching clients pay $15,000 because the ROI is not even close. One pricing adjustment pays for the day. One sales process fix pays for the day. One marketing system that actually works pays for the day ten times over.
Tom charges $15,000 because this is not a workshop and it is not a webinar. This is a day built entirely around your business. Your numbers. Your market. Your problems.
His private coaching clients pay $50,000 a year for ongoing access. The single-day intensive gives you the full diagnostic and action plan in one shot.
For context: if you are doing $1M and this helps you hit $1.5M, the $15,000 investment returned 33x. If it helps you add $200K in profit by fixing your margins, you made your money back before the follow-up call.
Everything is included. Travel within Colorado Springs. Lunch. A place to stay if you are flying in. All you need to do is show up and bring your numbers.
Private coaching is limited. Tom takes a small number of these per year.
Fill out the application and a team member will follow up within 48 hours to discuss fit and scheduling.
[APPLICATION FORM]
15 minutes. I will show you exactly how each piece plugs into what you already have.
Book a CallOr email me directly: colin.d@crdmarketing.com